---
title: 3 ways to win at CTV - VideoWeek CTV Advertising Guide 2025
description: MiQ's Michael Lampard Chisvo delves into the 3 crucial ways you can succeed at this powerful channel in VideoWeek's CTV Advertising Guide 2025.
---

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# 3 WAYS TO WIN AT CTV

# DISCOVER how to HARNESS THE FULL POTENTIAL OF TV

![MiQ\_VideoWeek\_CTV-Guide\_Sept2024\_Ext](https://marketing.wearemiq.com/hs-fs/hubfs/MiQ_VideoWeek_CTV-Guide_Sept2024_Ext.png?width=400&height=264&name=MiQ_VideoWeek_CTV-Guide_Sept2024_Ext.png "MiQ_VideoWeek_CTV-Guide_Sept2024_Ext")

Connected TV (CTV) has become the hottest topic in programmatic, but it's no secret that harnessing its full potential hasn't been easy.

At MiQ, we know that advanced data and the latest technology can help you win at CTV.

Our very own Michael Lampard, senior product manager, delves into the 3 crucial ways you can succeed at this powerful channel in VideoWeek's CTV Advertising Guide 2025.

Get your copy by filling out the form over there <https://marketing.wearemiq.com/3-ways-to-win-at-ctv#ATV-Form>

## What will you learn? 

What the most effective solutions are to harness the potential of TV  
advertising and put the power back in the marketers’ hands.

![ICON-YELLOW-Predict 2](https://marketing.wearemiq.com/hs-fs/hubfs/_GL-Icons/ICON-YELLOW-Predict%202.png?width=100&height=100&name=ICON-YELLOW-Predict%202.png "ICON-YELLOW-Predict 2")

Winning against fragmentation

![ICON-YELLOW-Microphone 2](https://marketing.wearemiq.com/hs-fs/hubfs/_GL-Icons/ICON-YELLOW-Microphone%202.png?width=100&height=100&name=ICON-YELLOW-Microphone%202.png "ICON-YELLOW-Microphone 2")

Winning share of voice

![ICON-YELLOW-Quality check](https://marketing.wearemiq.com/hs-fs/hubfs/_GL-Icons/ICON-YELLOW-Quality%20check.png?width=100&height=100&name=ICON-YELLOW-Quality%20check.png "ICON-YELLOW-Quality check")

Winning back time for tomorrow

![MiQ LOGO RGB 200px-1](https://marketing.wearemiq.com/hs-fs/hubfs/MiQ%20LOGO%20RGB%20200px-1.png?width=83&height=35&name=MiQ%20LOGO%20RGB%20200px-1.png "MiQ LOGO RGB 200px-1")

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