A year of lockdown has changed consumers all over the world. The ways they work, shop, learn, socialize and entertain themselves have all radically altered in response to the pandemic.
In our new study, we look at the precise ways lockdown has changed consumers all over the world, what these changes are likely to mean in the long run, and what it means for marketers looking to build strategies for 2021 and beyond.
In this research paper you’ll find out:
- How consumers have adapted to a year in lockdown, finding new ways to live, work, shop, learn, and keep themselves entertained.
- What changes are likely to be temporary and what’s likely to stick around for the long-term.
- The new groups of consumers created by the year in lockdown and what marketers need to know about them.