The way we consume content isn’t what it used to be.
In fact, 40% of Canadians are routinely using a second screen when watching TV, and the top 3 devices for TV viewing vary coast to coast.
With more eyeballs, more screens, and more consumer options than ever, it’s essential that campaigns resonate on the same wavelength as consumers. To help you make the most of the Advanced TV opportunity, we’ve built this report backed by insights from consumers and media planners and the largest, most diverse TV data footprint in Canada.
Get your copy by filling out the form over there
What will you learn?
Those who succeed in Advanced TV must use their budget strategically to enhance targeting, reach, and measurement, while unlocking the power of connecting TV to more screens.
How consumers are consuming TV, and where.
How Canadian advertisers are evaluating
Advertiser insights to maximise ad engagement and results.
…and check out our global report that explores how Canada compares to other markets around the world.
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