The way we consume content isn’t what it used to be.
In fact, 51% of UK viewers are routinely using a second screen when watching TV.
With more eyeballs, more screens, and more consumer options than ever, it’s essential that campaigns resonate on the same wavelength as consumers.
To help you make the most of the Advanced TV opportunity, we provide you with insights from consumers and media planners in the UK.
Get your copy by filling out the form over there
What will you learn?
Those who succeed in Advanced TV must use their budget strategically to enhance targeting, reach, and measurement, while unlocking the power of connecting TV to more screens.
How consumers are consuming TV, and where.
How UK advertisers are evaluating
Advertiser insights to maximise ad engagement and results.
…and check out our global report that explores how the UK compares to other markets around the world.
