Advanced TV viewing habits and advertising strategies in the U.S.
The way we watch television isn’t what it used to be. In fact, more than 80% of U.S. households now own a connected television.
With more choices, screens, and competition for eyeballs than ever, it’s essential that campaigns resonate on the same wavelength as consumers.
To help you make the most of the Advanced TV opportunity, we’ve built this report on the viewing habits of U.S. consumers from the largest, most diverse TV data footprint available. And we’ve coupled that with insights from marketers about how they’re planning their TV ad budgets.
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What will you learn?
To succeed in ATV you need to use your budget strategically to enhance the quality, resonance, and transparency of your campaigns, while capturing the power of connected screens to reach your target markets.
How U.S. consumers are consuming TV, and where.
How advertisers are evaluating campaign effectiveness.
Tips to maximize ad engagement and results.
… and that just scratches the surface of the data analysis in this report.
