DISSECTING CANNABIS CONSUMERS AND BEHAVIOuRS IN BRITISH COLUMBIA (B.C.)

 

The cannabis industry serves a huge opportunity for marketers. In this paper, you'll learn insights and trends of the cannabis market in B.C. that will fuel your marketing strategy.

Key takeaways: 

  • The trends in the cannabis industry post legalization of recreational cannabis
  • What the online audiences for cannabis-related content look like
  • The importance of having physical retail outlets and the shopping patterns of cannabis consumers
  • A set of guidelines for planning your cannabis marketing campaign
  • The forms of cannabis beyond the dry buds