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title: MiQ's programmatic media partnership with CFL gives you the winning edge
description: MiQ's programmatic partnership with CFL allows advertisers to leverage custom targeting strategies to reach the CFL’s audiences across digital channels.
---

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MiQ's partnership with the Canadian Football League

In 2025, one in three Canadians tuned into watch the regular CFL season and over **22,000 fans** attend the games in stadiums, making CFL the most viewed and attended league in Canada.

The CFL’s steady growth has expanded the league’s fan base to include more youth, women and BIPOC communities, making CFL a cultural moment blending fans’ passion for Canadian football, entertainment and commerce.

MiQ's industry-first programmatic partnership with CFL offers advertisers CFL's high-impact inventory and rich insights into fans' watching, browsing and buying behavior, to drive tailored creative and targeting strategies that engage fans on and off the field. 

Download our CFL Playbook for CFL viewership and fan insights, our success story and CFL packages to kick off your next campaign.

[![CFL one pager hubspot](https://marketing.wearemiq.com/hs-fs/hubfs/CFL%20one%20pager%20hubspot.png?width=400&height=400&name=CFL%20one%20pager%20hubspot.png "CFL one pager hubspot")](https://www.wearemiq.com/ca/resources/news/miq-becomes-the-first-programmatic-partner-with-canadian-football-league)

### Read our CFL Playbook

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