BRIDGING THE GAP BETWEEN TV & DIGITAL
An Introduction to Advanced TV.
In this paper, you will learn:
- What is Advanced TV retargeting?
- How connecting smart TV and digital profiles works
- What an inter-connected approach is and why it’s important
- How to get the most out of combining TV and digital profiles
- How to plan a unified TV and digital campaign
- How to run a successful unified TV and digital campaign
