BRIDGING THE GAP BETWEEN TV & DIGITAL

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An Introduction to Advanced TV. 

In this paper, you will learn:

  • What is Advanced TV retargeting?
  • How connecting smart TV and digital profiles works
  • What an inter-connected approach is and why it’s important
  • How to get the most out of combining TV and digital profiles
  • How to plan a unified TV and digital campaign
  • How to run a successful unified TV and digital campaign