This year had a massive impact on Canadian lives with the advent of the COVID-19 pandemic and the implementation of lockdown measures during March, April and most recently, this fall season.
As Canadian provinces continue to deal with regional lockdowns, this report provides a look at how previous lockdowns have altered what and how Canadian consumers buy - helping to inform current advertising strategies.
This report addresses three main questions:
- How has COVID-19 changed Canadians’ behaviour, and in what ways?
- What do the trends mean for Canadian consumers and how do we place them within a digital context?
- What do these changes mean for advertisers in the months and years ahead?
Download the report today!