Understanding Electric Vehicle Shoppers: 

How data-driven buyer personas help you get more mileage from your EV advertising

More and more Americans are ready to make their next car an electric vehicle. In the first half of 2022, EV sales shot up by 60%, and is expected to continue its rise with 29% YoY growth in the next 5-10 years. 

EV is a massive opportunity for automotive advertisers. But, before you race to reach these new buyers . . . how well do you know EV shoppers? 

Included in this report:

• Current EV market landscape and advertising opportunities
• New data that reveals 3 distinct EV customer personas
• How custom EV personas can help you target and engage your ideal buyer

Learn how leveraging custom personas informs and influences more personalized and relevant brand experiences for your EV buyers.