This year had a massive impact on American lives with the advent of the COVID-19 pandemic and the implementation of lockdown measures during March, April and most recently, this fall season.
As the United States continues to deal with quarantine, this report provides a look at how the year has altered what and how American consumers buy - helping to inform current advertising strategies.
This report addresses three main questions:
- How has COVID-19 changed Americans’ behavior, and in what ways?
- What do the trends mean for American consumers and how do we place them within a digital context?
- What do these changes mean for advertisers in the months and years ahead?
Download the report today!