We’re currently in the midst of the biggest shift in the way digital advertising works since it was invented. And that’s all because of what’s changing in the world of identity.
For marketers, staying on top of the changes, understanding the evolving solutions, and knowing how it all fits together is one of the biggest challenges of the next few years.
And this short ebook is a good way to get started. In it, you’ll find out:
- What’s changing in the world of identity and why it matters to marketers
- Why there’s no single silver bullet solution for a world beyond personal identifiers
- What the different options are for identity in the future - and how you can make them work together