No more trade-offs:
reaching voters at scale and accessing premium content

April 18th from 1:45 - 2:30 pm

CTV offers political advertisers a new era of choice. Gone are the days of opting for reaching voters or accessing premium content – with programmatic, you can have both. Combine your voter files with TV data to reach more of your audience everywhere they watch TV, including YouTube! Unite cross-channel data for deeper audience insights and more effective planning, ensuring you maximize reach to target voter audiences with precision.

In this masterclass session, we’re busting the “either/or” myth and showing how political advertisers can leverage programmatic to get more from their TV media. More households reached, more premium content, more omnichannel insights, and most importantly, more impact with voters.