Political media remix 2.0
making your political tv buys smarter
The landscape of television viewing has transformed, with streaming services now rivaling traditional broadcast and cable. Political advertisers face the challenge of reaching fragmented audiences effectively.
Discover how to navigate this evolving terrain and optimize your political TV buys with our comprehensive guide.
What will you learn?
Insights on the shifting TV viewership landscape
Strategies to optimize reach, frequency, and performance of political ads on TV
How MiQ optimized reach and frequency for a Super PAC by precisely targeting voter households