No one doubts the opportunity in China. But getting access to its massive and growing legions of digitally savvy, programmatically addressable consumers remains a challenge.
Part of the reason is because of a major misconception - that to go digital in China, you need to be there with an on-the-ground team. In our new ebook, we outline a new approach that makes it easier than ever for global brands to say ‘yes to China, whether that’s scaling current spending or taking it on for the first time
Read the ebook to find out:
- The size of the unprecedented China opportunity
- How programmatic has become a mainstay and now the norm for global brands in reaching the digitally savvy, mobile-first Chinese audience
- Reasons why marketers have been hesitant to invest - or invest more - through programmatic in China and what’s caused these obstacles
- A new approach for reaching the Chinese audience, one that enables global brands to make their marketing decisions and activate their China programmatic strategy, from the same place, no matter where they might be in the world