The Olympics have always presented brands with an incredible chance to get in front of engaged fans and casual viewers alike. And this year’s games will be no different - in that regard at least.
In lots of other ways, though, the Tokyo 2021 Games will be different. Postponed from 2020 because of COVID-19, the effects of the pandemic will still be felt this year, both in terms of the practical details of the event and in terms of the people watching it.
Read our new report to discover:
- How COVID-19 has changed the way people watch TV and the effect this will have on the way they view the Olympics.
- The ways different advertisers in different regions need to prepare for the timezone challenges the Tokyo Games creates.
- What advertisers need to consider in terms of inventory to make sure they’re buying efficiently and effectively during the Olympic-induced inventory spike.