How COVID-19 is changing advertising - and why the changes are set to stick
The impact of COVID-19 on media consumption habits has been radical - and a lot of the changes are going to last. The future has come faster for advertisers and marketers, which means the need to think ahead to what comes next is vital.
Download the report, based on data from Advertiser Perceptions, to find out:
- How lockdown measures have boosted the rise of people watching connected TV
- Why the demographic make-up of online shoppers now includes older (and wealthier) audiences
- Where you can benefit from understanding and targeting connected, multi-device households
- What you need to think about in preparing for these changes to be permanent.