The holiday shopping season is fast approaching. But with the pandemic still ongoing in various ways, it’s going to look a bit different this year.
What we do know is that lockdown has changed customer shopping behaviors - so, while they’re still ready to spend, the way they do it might be different.
And the big question is: what does it all mean for marketers?
Read our report to find out:
- How the pandemic and lockdown behaviors will affect holiday shopping in 2021
- Why the online/offline divide is closer than it’s ever been
- The ways the holiday shopping timeline is shifting and what it means for your campaigns
- What you need to know in terms of inventory and channels when it comes to delivering ROI