TV has changed beyond all recognition. Even live sport - long-considered the last bastion of cable and linear TV - is rapidly going digital. So, what does it mean for marketers?
In the second ebook in our ‘TV is more than TV’ series, we look at why marketers need to rethink TV as a performance channel - and show you how it’s done.
In this short ebook, you’ll find out:
- How the way we watch TV is changing and what it means for you
- The data behind the shift in live sports consumption to digital channels
- How you can fit TV into your performance mix to drive the business outcomes that matter to you