CTV inventory is fraudulent, frequency capping is impossible and there’s no way of really knowing where your ads are shown. Right?
As with any emerging channel, there are a lots of half-truths, urban legends and outright myths around CTV supply. And in the third ebook in our ‘TV is more than TV’ series, we set about busting five of the biggest.
Read the ebook, to find out:
- Why claims about CTV fraud are significantly overstated
- Why every screen is different - and how to make sure you get what you pay for
- What different routes to buying CTV inventory exist and how to make the most of them
- How frequency capping really works in the fragmented CTV landscape.