The start of the UK lockdown in March was a sudden shock. And, while we now hope lockdowns and social distancing measures will soon be a thing of the past, the effects of a year or more of various forms of restrictions will have lasting impacts in the world beyond COVID-19.
By using a mix of data from digital devices, as well as data from connected TVs and location data from mobile devices, we compared activity before and after the start of the initial lockdown (from late March to late May 2020) to identify how consumer behaviour changed. Take a look at the findings in our report.
In this report you will learn:
- How COVID-19 changed the buying behaviour of consumers in the UK, and in what ways.
- Which changes are permanent and will have a lasting impact on consumer behaviour post-pandemic.
- The four new types of consumer you need to be aware of when building your future strategies.
Download the report today!