USING PROGRAMMATIC FOR BRANDING
Since the advent of programmatic buying in 2007 and real- time bidding in 2009, advertisers and buyers have looked for ways to marry programmatic solutions with branding campaigns.
In this paper, you will learn:How the programmatic marketplace has changed over the past five years, including:
- How buying technology has changed How inventory sources have changed
- How advertisers have more control than ever over environments
- How branding-focused advertisers can use improvements in technology, data, and targeting to create successful branding campaigns in the programmatic space
How MiQ has helped advertisers solve these problems through products and services designed to go beyond simple direct response metrics of success